Campaign Content Production
We help marketing and communications teams turn real people, products and expertise into a campaign film, social clips and photographs.
UNDP
Nestlé
Standard Bank
PPC
Skechers
Graça Machel Trust
Cyril Ramaphosa Foundation
PluxNet Fibre
Mining Qualifications Authority
Optimi02 The Problem
You have a story to tell. A campaign to launch. An offer to explain. Your audience needs to understand what you do and see evidence they can trust. Turning that into a consistent set of finished content is where projects slow down.
Most teams end up managing the production themselves. That is a job on its own.
A video company here. A photographer there. An editor somewhere else. Someone on your team has to hold it all together.
Finding video, photography and editing support one piece at a time takes weeks before anything is filmed.
Each supplier works differently. The content ends up looking like it came from different organisations, because it did.
You film once and get a single video. The interviews, photographs and short clips that could have come from the same day are never captured.
A new supplier has to learn your brand, your people and who approves what. When the project ends, that knowledge leaves with them, and the next campaign starts again from the beginning.
Paid and social campaigns need fresh edits to keep performing. One shoot gives you a launch, not the months after it.
03 The Solution
We start with the audience, the question your content needs to answer and the evidence you can show. Then we plan one production around your people, products or expertise, and turn it into a main film, short social clips and photographs. One production partner handles the planning, filming and editing.
Book one production for one campaign, or keep the same team on your calendar each month so every campaign builds on the last.
One team. One brief. One schedule.
04 Capability
Short films made to run as campaigns, cut into the versions each platform needs. These four were produced for PluxNet Fibre. What started as a single production enquiry grew into a monthly partnership, producing advertising video and light animation through one production team.
Beat The Deadline
Bandwidth War
Love Knows No Distance
New Year’s ResolutionsFilms that explain what your organisation does, for customers, members, staff or funders.
Two-camera interview setups with proper lighting and audio, edited into long and short versions.
Stills captured during the same production, so the photographs match the film. Open any project to see the full set.
Explainers, logo animation, product demos and campaign graphics, storyboarded and built from scratch.
Conferences, launches and awards captured on the day and turned into films, photography and social content. Open any project to see the full set.
A new supplier has to learn your brand, your people and how your team works from scratch. A long-term production partner carries that knowledge into the next campaign.
Each production cycle starts from what the last one learned, not from a blank brief.
Pricing & Packages
Get the films, photographs and social content your campaign needs, with a package that fits the work ahead. Book a single project, or work with us each month to keep your next campaign moving.
Campaign Builder
One campaign built around your customers, your expertise or the work you do.
Up to 10 production hours
Focused Production
More stories and production dates for a broader campaign.
Up to 20 production hours
Multi-Campaign Production
Several campaigns, departments or locations supported through one production partner.
Up to 40 production hours
Use your production time for campaign films, ads, interviews, testimonials or podcasts. The clip counts suit simpler edits; scripted ads and more involved reels may produce fewer finished videos. For example, a production day could cover short interviews with several people, four scripted concepts, or a podcast followed by other filming. We agree the right mix before we shoot.
Film lengths, photograph quantities, production sessions and the design allowance are agreed in your proposal. Once-off production covers one project. Partnerships run for 12 months, paid monthly in advance. Your production allowance renews each month. Podcasts can form part of your booked production time. The final content mix and editing scope are agreed in your proposal.
Need reserved team capacity across your organisation? We scope an embedded production partnership around your content plan and the support your teams need.
05 Examples
Real kinds of briefs. Different ways to use your production time. These illustrative examples are inspired by work we have planned or produced. See the brief, the shoot and a possible set of deliverables. We agree your own content mix, editing scope and any extras before you book.
An education or service organisation wants a main story, personal testimonials and a longer conversation that answers the questions people ask before choosing them.
One location, one planned production day. Film short interviews with students, customers or staff, capture the place in action, and reserve a block for a podcast with up to three guests.
Ten hours gives us room for both formats when guests, questions and the schedule are ready. The 15 podcast extracts are a bespoke bonus agreed for this brief. Your proposal sets out your own mix and quantities.
You need to explain what happened, why it matters and what the people involved took away from it. A highlights montage alone will not tell the whole story.
Cover the key moments of one event and use a nearby interview setup for seven or eight short conversations. Plan interview slots around the programme so neither part is missed.
The interviews do two jobs: they tell the main story and become content of their own. We agree the film length and the final number of interview and social edits within your Sprint 10 brief.
Your people repeat the same welcome, workplace tour and first-day guidance. You want a clear induction video that new starters can watch before or after they arrive.
Use one site, an approved script and one main presenter. Film the welcome, the essential spaces and a few practical demonstrations in a focused session.
A prepared location and script make this a focused production. Use the rest of your Sprint 10 time for staff interviews or other agreed content. Several departments, detailed procedures or multiple sites need more time. Your team supplies and approves the factual guidance before we film.
A marketing and communications team needs more than one video: a clear launch story, practical demonstrations, customer voices and shorter pieces that support the same campaign.
Plan up to two production sessions. Use the first for presenters and demonstrations, then the second for customer interviews, supporting scenes and photographs.
Twenty hours gives one campaign room to breathe across two sessions. Four elaborate scripted adverts would use more of the editing allowance than simple interview extracts, so we agree the finished mix together.
A programme needs to show its work through the people delivering it and the people taking part. The story spans several sites and cannot be captured in a single visit.
Plan three full shoot days and one short follow-up session, within 40 production hours. Gather interviews, activities and the everyday details that connect the story.
This gives the documentary enough voices and context without forcing every interview into the main cut. The documentary and supporting edits use the same agreed Marathon 40 allowance. Travel is agreed in the proposal.
An organisation wants to document its work across provinces, combining leadership interviews with the experience of learners, staff, partners or communities.
Plan up to four production days within 40 filming hours. Group nearby locations, prepare interviews ahead of time and capture the work happening on each site.
Four days of filming belongs in Marathon 40. Travel days, accommodation and any additional local crew are planned and priced explicitly. The documentary edit and supporting pieces are agreed together before production.
06 The Production
We plan the production around the story you need to tell. The agreed brief sets out the filming time, content formats, delivery dates and the finished work you will receive.
We agree additional work before production, so your team knows what is included and what is quoted separately.
07 The Process
Tell us what you want to create. A clear idea is enough to start.
In a free 20-minute review, we identify three content gaps, three story ideas and your next campaign priority. We then recommend a paid production if it fits.
Our team handles the production and the post-production.
Three consolidated revision rounds, then final content ready for your team to share across its chosen communication channels.
The speed promise
You should not have to chase us for a first look at your content. If we miss that deadline for reasons on our side, we reduce the remaining balance of your project by 10%.
No. A clear idea or objective is enough. Many projects start with a goal rather than a script. We help shape it into a production plan before anything is filmed.
Yes. Partnerships run for 12 months, paid monthly in advance. Your production allowance renews each month. Partnerships include ongoing planning, campaign support and scoped graphic design. You can read more about The Third Eye Production Partnership.
No. We support marketing, communications, awareness, education and storytelling projects. Organisations use campaign content production to share impact, explain their work, train staff and communicate internally, not only to sell.
Yes. Photography captured during your production is included. Because the stills come from the same shoot, they match the film.
Yes. We work across the whole of South Africa.
Yes. Commercial usage rights are included, so the finished content is yours to use across your own channels.
Raw footage, paid locations, talent, hair and makeup, and specialist equipment rentals sit outside the production fee. Any of them can be arranged and quoted separately when your project needs them, so you see the cost before you agree to it.
Three consolidated revision rounds are included. Consolidated means we collect your team’s feedback into one set of notes per round, which keeps the project moving and avoids conflicting changes.
Start with your audience and the result you need the content to support. We recommend the production allowance and content mix, then confirm the scope and price in your proposal. Sprint 10 is our starting package, with up to 10 production hours and up to 16 short clips, depending on the format and brief. Larger work is scoped around your requirements.
Start Your Project
Tell us about your project and we will recommend the right production approach.
You do not need a finished brief. A clear goal is enough. We will come back to you with the package we think fits, and why.
One planned production. A main film, social clips and photographs.
We reply the same working day. You hear from a person, with the package we think fits and what it would cover.
For marketing, communications, impact and internal teams that need content produced properly.
Prefer email? Write to [email protected] and it reaches the same inbox.
Two short steps. The first takes about thirty seconds.
